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Poles of entrepreneurship

Don’t expect a “woe is me” story because you won’t find one
here. Instead you will find gratitude, gratefulness, victory and
forward thinking that will empower you to focus more on the
person you will become than on the external trappings you
acquire.
Entrepreneurship is not easy. According to the April
2014 Kauffman Index of Entrepreneurial Activity, 0.28
percent of adults per month started a new business
in 2013.
Out of those new businesses, the majority will not
survive. So what sets the success pillars  apart from the failed ones?
Any new business requires certain necessities to get
started: hard work, a strong offering and a solid plan
of action. In addition to these, I have come up with a
handy set of five pillars of entrepreneurship that can
provide a solid foundation for a new business and
which every entrepreneur should utilize.
Using the fingers on one’s hand as a metaphor, start
at the thumb to count down the below five pillars of
successful entrepreneurship:
1. Envision
The perfect entrepreneur understands how to
capitalize on trends and paradigm shifts. They have
the ability to predict new opportunities based on
human behavior. They also understand that
maintaining and communicating the vision
consistently is the most important focus for
continued success of the company.
This creates the "thumbs up," and also signifies the
most important pillar. The thumb is what closes the
grip on the entire fist and touches on all the other
fingers.
2. Enlist
Once a vision is in place, entrepreneurs need to
enlist people around the startup to support and grow
their adventure. Whether it’s family members,
investors, employees, customers, partners or
potential acquirers, these are all an integral part of
the beginning stages of a startup.
This pillar is the index finger. This is the one used to
point at people to call on them and ask for help and
guidance.
3. Embark
Many people have ideas and are even able to enlist
people around these ideas. However, the majority fall
short of actually taking the step and starting a
business. Embarking is what sets leaders apart from
followers, and most entrepreneurs from employees.
Related: You Need the Stamina and Mindset of a
Professional Athlete to Make It in Business
There will always be a million reasons why not to
take the plunge and everybody will serve as constant
reminders on why it shouldn’t or can’t be done. This
is the time to put the middle finger up and just move
on with it!

4. Execute
With a vision, team and the start of something great,
it’s time to execute. Many groups fail here, and often
additional or other entrepreneurs need to be brought
in to do the job.
The fourth finger, the ring finger, symbolizes
commitment, hard work and resilience. Through
better or worse, for richer or poorer, until liquidation
or an exit do part.
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5. Evolve
Entrepreneurs can go through the entire cycle and
succeed, but to have lasting success, they will need
to continuously evolve. The only constant in a
startup is change, and to succeed one needs to
make a sworn (pinkie) promise not to fall into the
trap of comfort and complacency.
Nothing can guarantee the success of a new
business, but using these five pillars can give
entrepreneurs and their new business a solid
foundation. When an entrepreneur has covered all
five fingers, they can extend a hand, or at times a
fist, and take the things they want.
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